PROFESSIONAL STRENGTH FORMULA
#1 BESTSELLER. EXPRESS TECHNOLOGY.
PROFESSIONAL STRENGTH FORMULA
#1 BESTSELLER. EXPRESS TECHNOLOGY.
ENHANCE, BUILD + EXTEND.
ANTIOXIDANT-RICH FACE TAN
#1 BESTSELLER. EXPRESS TECHNOLOGY.
#1 BESTSELLER. EXPRESS TECHNOLOGY.
#1 BESTSELLER. EXPRESS TECHNOLOGY.
PROFESSIONAL STRENGTH FORMULA
ANTIOXIDANT-RICH FACE TAN
ULTRA-HYDRATING, SKINCARE-INFUSED.
ENHANCE, BUILD + EXTEND.
GENTLY REMOVES UNWANTED TAN.
ULTRA-HYDRATING, SKINCARE-INFUSED.
#1 Bestseller. Express Tanning Technology.
#1 BESTSELLER. EXPRESS TECHNOLOGY.
FLAWLESS APPLICATION EVERY TIME.
FLAWLESS APPLICATION EVERY TIME.
ULTRA-HYDRATING, SKINCARE-INFUSED.
FLAWLESS APPLICATION EVERY TIME.
ULTRA-HYDRATING, SKINCARE-INFUSED.
PROFESSIONAL STRENGTH FORMULA
#1 BESTSELLER. EXPRESS TECHNOLOGY.
ULTRA-HYDRATING, SKINCARE-INFUSED.
ANTIOXIDANT-RICH FACE TAN
ENHANCE, BUILD + EXTEND.
For the most natural-looking tan
PROFESSIONAL STRENGTH FORMULA
#1 BESTSELLER. EXPRESS TECHNOLOGY.
PROFESSIONAL STRENGTH FORMULA
#1 BESTSELLER. EXPRESS TECHNOLOGY.
ENHANCE, BUILD + EXTEND.
ANTIOXIDANT-RICH FACE TAN
#1 BESTSELLER. EXPRESS TECHNOLOGY.
#1 BESTSELLER. EXPRESS TECHNOLOGY.
#1 BESTSELLER. EXPRESS TECHNOLOGY.
PROFESSIONAL STRENGTH FORMULA
ANTIOXIDANT-RICH FACE TAN
ULTRA-HYDRATING, SKINCARE-INFUSED.
ENHANCE, BUILD + EXTEND.
GENTLY REMOVES UNWANTED TAN.
ULTRA-HYDRATING, SKINCARE-INFUSED.
#1 Bestseller. Express Tanning Technology.
#1 BESTSELLER. EXPRESS TECHNOLOGY.
FLAWLESS APPLICATION EVERY TIME.
FLAWLESS APPLICATION EVERY TIME.
ULTRA-HYDRATING, SKINCARE-INFUSED.
FLAWLESS APPLICATION EVERY TIME.
The Journal
Exclusive tanning tips + tricks straight from the tanning experts.
Runway Ready. Loving Tan Bronzed.
Bethenny Frankel and Remi Bader Walked the Sports Illustrated Swimsuit Runway in Loving Tan. They didn’t just attend Miami Swim Week. They owned it.
Cocktails, Canapés + The Perfect Tan: Loving Tan x Miami Swim Week
Loving Tan spotted at Miami Swim Week. This year, Loving Tan was there, and bronzed was the only dress code that mattered.
The Only Bridal Self-Tanning Timeline You Need
A flawless, streak-free wedding day glow doesn't happen by accident. Follow this 3-day self-tanning routine to walk down the aisle radiantly bronzed — and utterly confident.
The Everything Shower | Your Tanning Prep Guide
More than a trend, it’s a complete skin reset. And when it comes to self-tanning, it’s the difference between an average result and a flawless, even glow.
Expert Tips for Self-Tanning Hands + Feet
Nothing ruins a flawless, bronzed glow faster than patchy hands or uneven feet. Don’t worry — we’ve all been there. Over the years, our tanning experts have perfected a foolproof routine to help you achieve seamless, natural-looking results on even the trickiest areas.
The Science Behind Self-Tan
Self-tan might seem like magic, but in truth, it’s science. At Loving Tan, we combine premium active ingredients with years of expertise to create products that deliver your most natural-looking tan, every time. Here’s what really happens when you tan.
Sydney Sweeney Approved: Achieve Her Effortless Red Carpet Tan with Loving Tan
Sydney Sweeney lit up the Vanity Fair Oscar Party with a breathtaking, sun-kissed glow, and now you can too!
Jet, Set, Glow: Your Tanning Travel Guide
Whether you're chasing sunsets in Bali, sipping champagne in Parisian cafes, or exploring the hidden gems of bustling cities, your tan shouldn't miss a beat. So buckle up with this Loving Tan tanning travel guide, maintaining your flawless tan is easy no matter where in the world you are.
Sun Safety Meets Sunkissed Skin: PA-C Shares Her Loving Tan Favourites
Self-Tan vs Sun Tan: How Does it Work and Which is Better for your Skin?
Home for the Holidays: Your Ultimate Tanning Packing List
What tanning products should you pack for the holidays (and why you’ll love them)
Gifts for Every Type of Tan Lover: Your Ultimate Holiday Gift Guide
Gifts that are so great that you’ll want to treat yourself, too!
