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Overall rating: 4.846837 / 5 from 901 reviews.
This hydrating, buildable gradual tan formula offers a natural-looking, long-lasting result from the first application. Customers praise its soft, smooth, and hydrated feel, warm olive glow, and pleasant scent. The product provides a perfect, deep, and long-lasting color with easy application.
Review topics: [size, ingredients, irritation, problem, results, color, weight, use, smell, feel, fragrance, buy, spots, texture, consistency, difference, glow, packaging, formula, works, skin, looks, compliments, effect, clothes, shade, coverage, tan, base, sun].
"I prefer this gradual lotion over the mousse because I am a bit of a country girl. . . a bit rough n tumble. This goes on smooth, blends easily, and doesn't dry out my eczema prone skin (which is amazing honestly). Kinda fool proof for me. Love it!"
"Im very pale and i applied the 8 hour gradual tan before bed and noticed a huge difference when i woke up. So glowy and very light on the skin when applying. Highly recommend for anyone that needs a tan done the day before an event!"
"I love it! It was not sticky at all. When I woke up I was so glowy. It’s very light on the skin when applying but makes a very noticeable difference. Highly recommend for anyone that needs a tan done the day before an event!"
"The product is easy to apply buildable, nice consistency and provides a very natural looking tan that people aren’t able to tell you are wearing a fake tan"
"This product is amazing, has instant results after application and wash off. Easy to apply! No notes!!!"
"I couldn’t be happier with this self tanner. It does have a slight smell, but not bad. I feel like it develops to a nice, dark, natural looking tan. It is pricier than some other options but worth it!"
"I have tried several Loving Tan products and this may be my favorite. The color is perfect and the application is easy and forgiving. There is little to no small at all. Highly recommend!"
"Perfection! Across the board! I have been waiting for the new packaging to drop- And my order has just arrived! This product is already amazing; flawless, streak-free, natural looking tan that you can build up or down according to how much you use and how often. Great on it's own, or as a middle man to use in between use of one of the mousse products or other 2hr express lotions (ALSO AMAZING and just received in my order!). These are my forever products- Once you try Loving Tan, there's no way any other product comes close in comparison. The new look is clean, sleek, modern, and beautiful. So happy with my order- Highly recommend- You will not be disappointed!"
"This product is the best gradual tan cream!!! It leaves your skin so soft and moisturised and has a nice smell 😆 I'm blown away actually. Really lovely colour with a natural cover and my skin is so soft. Really impressed! Well done Loving Tan. Also tried a sample of the face tan and I'm sold on that as well. Doesn't highlight pigmentation - not sure how it does it but it gives a nice healthy glow!"
"I love this product so much because of how fast it dries and how easy it is to use. I put it on at night and then wake up with a good base color. The one problem I have with it though is how it looks on my elbows, feet, and wrists. When you're applying it, it seems like it's blending but then I always wake up the next day with orange wrists. I don't have this issue at all with their express tan. I hope they figure this out,"
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